.svg){kind=icon}
Voice of the Customer
Analyzing customer feedback is crucial for a successful customer experience strategy. We specialize in voice of the customer programs and offer services to integrate insights into your operations. By leveraging this information, we help you improve customer satisfaction and ensure your investments align with evolving customer needs.
Planning
We begin by meticulously planning the project and setting clear expectations, assessing available resources and formulating effective tactics.
Data Review
In this stage, we thoroughly analyze existing customer information, artifacts, and relevant resources to gain a deeper understanding of customer behaviors and preferences.
Secondary Research (Indirect)
We extend our search beyond internal data by conducting secondary research, examining industry trends, analyzing competitor strategies, and gathering insights from peers.
Analytical Model
We develop an analytical model that provides a lens for understanding customer insights, helping us identify consumer wants and needs, formulate key questions, and determine follow-up inquiries.
Primary Research
We plan and complete direct stakeholder sessions, ensuring productive interactions with participants through a variety of means including focus groups, interviews, and surveys.
Develop Results
Finally, we synthesize the diverse points of view gathered throughout the process, drawing pointed conclusions and identifying overarching themes.
Our Process
